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Royal and Sun Alliance Car Insurance
Royal & SunAlliance (R&SA) is a British general insurance company. The company was formed following the merger of Sun Alliance and Royal in 1996, and the acquisition of AMEV in 1997. Sun Alliance was itself a product of the merger of several insurance companies during the 20th century, including The Sun, the Alliance Assurance, Phoenix Assurance, Century Insurance, London Assurance, National Vulcan etc. It is the oldest general insurer still operating under part of its original name at the time of its foundation; The Sun opened for insurance business in 1710. R&SA provides insurance products and services in 130 countries and operates in 27 countries and has over 20 million policyholders. It is the 2nd largest general insurer in the United Kingdom with its headquarters in the City of London in Leadenhall Street (UK) and Fenchurch Street (Global), and other key UK offices in Horsham and Liverpool. R&SA owns the successful More Th>n direct car, home, pet and travel brand, recognised widely for its former Lucky The Dog advertisements and its current MORE IS... campaign. More Th>n also sells van, business car, shops and offices and business insurance through its More Th>n Business operation. Visit www.morethan.com
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