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NFU Mutual Car Insurance
The National Farmers Union Mutual Insurance Society Limited, better known as NFU Mutual, is an insurance company in the UK. It is a mutual company, owned by its policyholders rather than by shareholders, and deals in both life and general insurance. It is based in Stratford-upon-Avon, Warwickshire and is closely associated with the National Farmers Union (NFU).
Within the UK, the company's business includes the sale of pensions, annuities, savings and investments along with property, liability and car insurance. They are particularly well-known in rural and agricultural areas and have won several insurance awards for their products.
While making use of a telephone sales call centre, unlike most other UK insurers, NFU Mutual still relies on a direct sales force based in 300 offices around the UK. This local sales force plays a large part in publicity campaigns and great focus is given to the fact that they provide a face to face local service.
NFU Mutual was formed in 1910 by 7 local farmers, with working capital of just £190, inorder to provide a benefit to farmers in joining the NFU, which had been formed 2 years earlier. The availability of cheap insurance cover for NFU members was an important factor in the early growth of both the NFU and NFU Mutual.
Although originally providing insurance for members of the National Farmers Union only over time it has opened up to a wider market and moved away from its agricultural base.
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